By Michael Lim Ubac (Philippine Daily Inquirer )
Link: http://newsinfo.inquirer.net/inquirerheadlines/nation/view/20100422-265750/Legarda-pulls-out-ads-uses-funds-to-feed-the-poor
MANILA, Philippines—Vice presidential candidate Loren Legarda last week pulled out her solo TV advertisements, diverting funds to regular feeding programs dubbed “Lingkod Loren” in depressed areas in Metro Manila.
The move could turn out to be a political suicide since her main rival, Sen. Mar Roxas, airs about 20 TV ad spots a day.
The prime time rate, including spots in news programs, is P303,015.30 per 30-second ad, not including the 12-percent value-added tax.
“The politics of hunger is the politics we must address now,” said Legarda, urging candidates running for elective posts in May not to neglect the plight of poor and hungry Filipinos.
“Amidst the political noise and mudslinging, millions of Filipinos go hungry everyday; some die of hunger or lack of access to medicines,” she said.
Group ads
With her decision, Legarda’s TV exposure in major TV networks will be limited to group campaign ads paid by the Nacionalista Party (NP) which show the entire NP presidential and senatorial slate. She used to have five TV spots a day.
Legarda herself disclosed this when asked about reports that more Filipinos were getting hungry—about half of 8 million poor Filipinos, according to the Social Weather Stations (SWS) survey.
She earlier told reporters that Roxas had already spent about P1.3 billion on TV campaign ads alone.
“That’s a waste of too much money... there are so many poor people in our midst,” she said.
At the end of 2009, Roxas had already spent P851 million; from January to February this year, he spent P395 million. No figures yet from February to April this year, she said.
Legarda was confident about her data, citing figures from the Nielsen media monitoring report.
LP reacts
Liberal Party (LP) Director General Chito Gascon disagreed, saying that since the start of the campaign period, from Feb. 9 to Feb. 28, Legarda had already spent P31 million for 162 TV and radio spots, compared to Roxas’ P23 million for 90 TV and radio spots.
Gascon had denied Legarda’s claim that Roxas had already spent a fortune on campaign advertisements even before the official start of the campaign period.
He had said that Legarda spent P140.6 million on television and radio “infomercials” from Sept. 1, 2009 to Dec. 15, 2009.
“As I promised you on Oct. 23, when I was in Luneta Park, our Lingkod Loren programs will continue,” Legarda said, citing two ongoing feeding programs in Parañaque, Muntinlupa and Smokey Mountain in Tondo, Manila.
“We have feeding missions, medical missions, climate change viewing missions,” she said. “How many more children are dying of malnutrition while politicians fight with each other during this political contest?”
Distributed during feeding missions are congee rice, cupcakes and juice.
Link: http://newsinfo.inquirer.net/inquirerheadlines/nation/view/20100422-265750/Legarda-pulls-out-ads-uses-funds-to-feed-the-poor
MANILA, Philippines—Vice presidential candidate Loren Legarda last week pulled out her solo TV advertisements, diverting funds to regular feeding programs dubbed “Lingkod Loren” in depressed areas in Metro Manila.
The move could turn out to be a political suicide since her main rival, Sen. Mar Roxas, airs about 20 TV ad spots a day.
The prime time rate, including spots in news programs, is P303,015.30 per 30-second ad, not including the 12-percent value-added tax.
“The politics of hunger is the politics we must address now,” said Legarda, urging candidates running for elective posts in May not to neglect the plight of poor and hungry Filipinos.
“Amidst the political noise and mudslinging, millions of Filipinos go hungry everyday; some die of hunger or lack of access to medicines,” she said.
Group ads
With her decision, Legarda’s TV exposure in major TV networks will be limited to group campaign ads paid by the Nacionalista Party (NP) which show the entire NP presidential and senatorial slate. She used to have five TV spots a day.
Legarda herself disclosed this when asked about reports that more Filipinos were getting hungry—about half of 8 million poor Filipinos, according to the Social Weather Stations (SWS) survey.
She earlier told reporters that Roxas had already spent about P1.3 billion on TV campaign ads alone.
“That’s a waste of too much money... there are so many poor people in our midst,” she said.
At the end of 2009, Roxas had already spent P851 million; from January to February this year, he spent P395 million. No figures yet from February to April this year, she said.
Legarda was confident about her data, citing figures from the Nielsen media monitoring report.
LP reacts
Liberal Party (LP) Director General Chito Gascon disagreed, saying that since the start of the campaign period, from Feb. 9 to Feb. 28, Legarda had already spent P31 million for 162 TV and radio spots, compared to Roxas’ P23 million for 90 TV and radio spots.
Gascon had denied Legarda’s claim that Roxas had already spent a fortune on campaign advertisements even before the official start of the campaign period.
He had said that Legarda spent P140.6 million on television and radio “infomercials” from Sept. 1, 2009 to Dec. 15, 2009.
“As I promised you on Oct. 23, when I was in Luneta Park, our Lingkod Loren programs will continue,” Legarda said, citing two ongoing feeding programs in Parañaque, Muntinlupa and Smokey Mountain in Tondo, Manila.
“We have feeding missions, medical missions, climate change viewing missions,” she said. “How many more children are dying of malnutrition while politicians fight with each other during this political contest?”
Distributed during feeding missions are congee rice, cupcakes and juice.
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