http://newsinfo.inquirer.net/breakingnews/nation/view/20100212-252803/Perlas-open-to-hiring-celebrity-endorsers
MANILA, Philippines—He may be waging a low-key presidential campaign but the independent Nicanor Perlas is not above hiring stars and celebrities to be his endorsers.
The only qualification is they should be able to “think.”
“We're open (to hiring celebrity endorsers). But we want someone who knows how to think, and who can talk about particular issues,” Perlas said Friday. “We want thoughtful, deep people to be associated with our campaign,” he added.
Which was why he said he was happy to welcome folk-rock musician Joey Ayala to his fold. He said the independent-minded Ayala had sought out his camp and volunteered to contribute in whatever way he could.
One of his staff members, Tammy Dinopol, said Ayala had even allowed the use of some of his songs for the Perlas campaign.
The 60-year-old Perlas, a first-time candidate, is running on a platform of environmentalism and reform with focus on the role of civil society in governance.
Another major celebrity is also reportedly keen on supporting Perlas, but has yet to commit publicly to it, Perlas said. (He requested that the celebrity not be identified.)
Perlas said he agreed with the Commission on Elections when it ordered the celebrity endorsers of candidates to take a leave of absence from their work.
“I totally agree with that. It's an unfair advantage to their candidates especially when they're seen on TV all the time,” he said.
Perlas said even when celebrities do not talk about their candidate, they may still do “subtle endorsement” by way of verbal hints or even symbols, like wearing a yellow ribbon, in the case of Sen. Benigno “Noynoy” Aquino III.
For as long as these subtle cues are avoided, Perlas said he has no problem with the celebrities continuing their work. He said he would not also take it against the celebrities if they campaigned after work hours.
On Friday, Perlas pressed hands with squatters in barangays Old Capitol Site and St. Vincent, Diliman, Quezon City in his first campaign sortie of the season.
He went house-to-house, introduced himself to the residents, asked questions about their expectations of the elections, and answered questions asked of him.
“I'm not just going to make random promises in this campaign. I will ask the people what they want, and what they're looking for. This will be a participative government,” Perlas said.
On Saturday and Sunday, Perlas will be in Cebu City for the major launch of his campaign.
MANILA, Philippines—He may be waging a low-key presidential campaign but the independent Nicanor Perlas is not above hiring stars and celebrities to be his endorsers.
The only qualification is they should be able to “think.”
“We're open (to hiring celebrity endorsers). But we want someone who knows how to think, and who can talk about particular issues,” Perlas said Friday. “We want thoughtful, deep people to be associated with our campaign,” he added.
Which was why he said he was happy to welcome folk-rock musician Joey Ayala to his fold. He said the independent-minded Ayala had sought out his camp and volunteered to contribute in whatever way he could.
One of his staff members, Tammy Dinopol, said Ayala had even allowed the use of some of his songs for the Perlas campaign.
The 60-year-old Perlas, a first-time candidate, is running on a platform of environmentalism and reform with focus on the role of civil society in governance.
Another major celebrity is also reportedly keen on supporting Perlas, but has yet to commit publicly to it, Perlas said. (He requested that the celebrity not be identified.)
Perlas said he agreed with the Commission on Elections when it ordered the celebrity endorsers of candidates to take a leave of absence from their work.
“I totally agree with that. It's an unfair advantage to their candidates especially when they're seen on TV all the time,” he said.
Perlas said even when celebrities do not talk about their candidate, they may still do “subtle endorsement” by way of verbal hints or even symbols, like wearing a yellow ribbon, in the case of Sen. Benigno “Noynoy” Aquino III.
For as long as these subtle cues are avoided, Perlas said he has no problem with the celebrities continuing their work. He said he would not also take it against the celebrities if they campaigned after work hours.
On Friday, Perlas pressed hands with squatters in barangays Old Capitol Site and St. Vincent, Diliman, Quezon City in his first campaign sortie of the season.
He went house-to-house, introduced himself to the residents, asked questions about their expectations of the elections, and answered questions asked of him.
“I'm not just going to make random promises in this campaign. I will ask the people what they want, and what they're looking for. This will be a participative government,” Perlas said.
On Saturday and Sunday, Perlas will be in Cebu City for the major launch of his campaign.
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